PHILIPS AVENT + #AMAMENTARSEMBARREIRAS (Breastfeeding without Barriers)

iD\TBWA


During Golden August, a month to encourage breastfeeding in Brazil, Philips Avent launched the #AmamentarSemBarreiras (Breastfeeding without Barriers) campaign, focusing on supporting mothers and amplifying the conversation about the challenges of breastfeeding.
The initiative included a social experiment, where mothers shared their real experiences with breastfeeding, creating a listening and caring environment.

Executive Creative Director: Sthefan Ko
Associate Creative Director: Lucio Caramori
Copywriting: Jaqueline Juns
Video Production: LaCarretera Filmes
Direction: Kathia Calil and Mauricio Pisani