AMBEV #CervejeiraSOUEU (#IAmTheBrewer)
MUTATO
“A“Based on an insight from research results on the words ‘cervejeiro’ (male brewer) and ‘cervejeira’ (beer refrigerator), where the former returned images of male professionals in the field and the latter showed household appliances, Ambev launched an unprecedented movement with the hashtag #CervejeiraSouEu (#IAmTheBrewer)
Together with professionals from the brewing industry and female beer enthusiasts, Ambev sparked discussions about sexism in society and in the beer industry, as well as the importance of representation and visibility for women working in this field.” - https://www.muta.to/cervejeira-sou-eu-ambev
Art Direction of the film and AON content for Mutato
Executive Creative Director: Alessandra Muccillo
Copywriting: Marcella Nunes e Paula Baselice
Video Production: Surreal Hotel Arts
Direction: Luiza Villaça
FILM
CASE
Anuário - Clube de Criação
Shortlist 2022 - Gerety Awards
